Our history

Surprey began with nothing but passion, a bold leap of faith, and a dream to bring joy through surprise. We didn’t have a clear plan—just a deep love for collectible toys and a mission to make them accessible across Europe.

In the early days, sourcing unique items like Sonny Angels and Smiski figures was a major challenge, especially in Switzerland. It wasn’t easy. Logistics, suppliers, and countless unknowns tested us at every turn. But then something special happened.

We saw how these figures captured hearts on social media—and realized others couldn’t find them locally. That moment became our turning point. When the first Smiski order came in, it lit a spark. It reminded us that we weren’t just selling toys…
We were delivering emotion, nostalgia, and surprise.

From Struggles to Spark

That first order didn’t just keep us going - it changed everything. Surprey became a way to connect people across Europe with the collectibles they love. What started as a tiny idea in Switzerland is now growing into a trusted name in the European collectible space.

Our Journey Today

Today, we proudly ship across Europe sharing the magic of blind boxes, mini figures, and surprise toys with a passionate collector community.
Each new customer, each unboxing moment, and each smile keeps our story alive.