Cookie Policy

Cookie Policy

Last Updated: May 25, 2025

Preamble

This Cookie Policy ("Policy") delineates the use of cookies and analogous tracking technologies by Schweiz Trend Shop, a prospective entity under Swiss law ("we," "us," or "our"), on our online retail platforms accessible at https://schweiztrendshop.ch (serving the Swiss market) and https://surprey.com (serving the European Union market), collectively referred to as the "Stores." Hosted on the Shopify platform, the Stores offer gifts, toys, and games. This Policy complies with the Swiss Federal Act on Data Protection (FADP), Regulation (EU) 2016/679 (General Data Protection Regulation, GDPR), and Directive 2002/58/EC (ePrivacy Directive, as amended). It forms an integral part of our Privacy Policy and governs the use of cookies when you interact with the Stores. By using the Stores, you ("you" or "User") acknowledge and consent to the practices described herein, subject to your rights under applicable law.

Article 1: Definition and Purpose of Cookies

1.1 Definition
Cookies are small text files placed on your device (e.g., computer, smartphone) by a website to store information about your browsing activities. Similar technologies, such as web beacons, pixels, or local storage, may also be used for comparable purposes and are collectively referred to as "cookies" in this Policy.

1.2 Purpose
Cookies facilitate the functionality, performance, and personalization of the Stores by:

  • Enabling core website operations (e.g., maintaining your shopping cart).
  • Analyzing user behavior to optimize Store performance.
  • Delivering personalized content or advertisements, where consented.
  • Ensuring security and preventing fraudulent activities.

Article 2: Categories of Cookies Used

2.1 Essential Cookies
These cookies are strictly necessary for the Stores’ core functionality and cannot be disabled. They include:

  • Session Cookies: Temporary cookies that expire when you close your browser, used for navigation and user authentication.
  • Cart Cookies: Maintain your shopping cart contents during a session.
  • Security Cookies: Protect against unauthorized access or cross-site request forgery.
    Legal Basis: Processing is necessary for the performance of a contract (Article 6(1)(b) GDPR) or our legitimate interests (Article 6(1)(f) GDPR), such as ensuring Store functionality.

2.2 Analytical Cookies
These cookies collect aggregated data on user interactions (e.g., pages visited, time spent) to improve the Stores’ design and performance. Examples include:

  • Google Analytics Cookies: Track website traffic and user behavior anonymously.
  • Shopify Analytics Cookies: Monitor Store performance and conversion rates.
    Legal Basis: Your consent (Article 6(1)(a) GDPR), obtained via our Cookie Consent Banner, or our legitimate interests for anonymized data.

2.3 Marketing Cookies
These cookies enable personalized advertisements or content based on your browsing habits, both on the Stores and third-party platforms. Examples include:

  • Advertising Cookies: Deliver targeted ads via platforms like Google Ads or social media.
  • Tracking Cookies: Monitor interactions with ads to assess campaign effectiveness.
    Legal Basis: Your explicit consent (Article 6(1)(a) GDPR), obtained via our Cookie Consent Banner.

2.4 Functional Cookies
These cookies enhance user experience by remembering your preferences (e.g., language, currency). Examples include:

  • Preference Cookies: Store your selected settings for future visits.
  • Social Media Cookies: Enable interaction with social media platforms (e.g., sharing products).
    Legal Basis: Your consent (Article 6(1)(a) GDPR) or our legitimate interests for non-intrusive preferences.

Article 3: Consent and Cookie Management

3.1 Consent Requirement
Per Article 5(3) of the ePrivacy Directive and Article 6 GDPR, non-essential cookies (analytical, marketing, functional) require your informed, freely given consent before deployment. Essential cookies are exempt as they are necessary for the Stores’ operation.

3.2 Cookie Consent Banner
Upon your first visit, a Cookie Consent Banner allows you to:

  • Accept all cookies.
  • Reject non-essential cookies.
  • Customize preferences by category.
    You may modify or withdraw consent at any time via the "Cookie Settings" link at https://schweiztrendshop.ch/cookie-settings or https://surprey.com/cookie-settings.

3.3 Browser Settings
You may disable or delete cookies via your browser settings (e.g., Chrome, Firefox, Safari). Note that disabling essential cookies may impair Store functionality. Instructions are available in your browser’s help menu.

Article 4: Third-Party Cookies

4.1 Third-Party Providers
Certain cookies are set by third-party services integrated with the Stores, including:

  • Shopify: Hosts the Stores and sets cookies for functionality and analytics.
  • Google Analytics: Provides anonymized traffic and behavior data.
  • Advertising Platforms: Deliver targeted ads (e.g., Google Ads, Meta Pixel).
  • Social Media: Facilitate sharing or login features (e.g., Facebook, Twitter).

4.2 Third-Party Policies
Third-party cookies are governed by the respective providers’ privacy policies. We ensure all third parties comply with GDPR and FADP via data processing agreements, but recommend reviewing their policies:

  • Shopify: https://www.shopify.com/legal/privacy
  • Google: https://policies.google.com/privacy
  • Meta: https://www.facebook.com/privacy/policy

Article 5: Data Storage and Security

5.1 Storage Duration
Cookies are stored for varying periods:

  • Session Cookies: Deleted upon browser closure.
  • Persistent Cookies: Remain until their expiry date (e.g., 14 months for Google Analytics) or manual deletion.
    Specific durations are detailed in our Cookie Consent Banner.

5.2 Security Measures
Cookies are stored on Shopify’s secure servers, protected by encryption and access controls, compliant with GDPR and FADP. We implement technical measures to prevent unauthorized access, though no system is wholly impervious to breaches.

Article 6: International Data Transfers

6.1 Processing Location
Cookie data is primarily processed in Switzerland, recognized as adequate under GDPR (EU Decision 2000/518/EC). Some third-party providers (e.g., Shopify, Google) may process data in third countries (e.g., USA).

6.2 Safeguards
For transfers outside Switzerland or the EU/EEA, we ensure safeguards such as Standard Contractual Clauses (SCCs) or adequacy decisions, per Article 46 GDPR, to maintain equivalent data protection.

Article 7: Your Rights

7.1 Data Subject Rights
Under FADP and GDPR, you have the right to:

  • Access: Request details of cookie data processed (Article 15 GDPR).
  • Rectification: Correct inaccurate data (Article 16 GDPR).
  • Erasure: Request deletion of cookie data, subject to legal obligations (Article 17 GDPR).
  • Restriction: Limit processing under specific conditions (Article 18 GDPR).
  • Objection: Object to processing based on legitimate interests (Article 21 GDPR).
  • Withdraw Consent: Revoke consent for non-essential cookies at any time.
  • Lodge a Complaint: Contact the Swiss Federal Data Protection and Information Commissioner (FDPIC) or an EU supervisory authority.

7.2 Exercising Rights
Submit requests to:
Schweiz Trend Shop
Ulmenstrasse 7, 8636 Wald-ZH, Switzerland
Email: info@schweiztrendshop.ch
We will respond within one month, extendable per GDPR/FADP. For third-party cookies, contact the respective provider directly.

Article 8: Updates to This Policy

8.1 Policy Revisions
We may update this Policy to reflect legal, technical, or operational changes. Material changes will be notified via email or a notice on the Stores, with the “Last Updated” date reflecting the current version.

8.2 Continued Use
Your continued use of the Stores post-update constitutes acceptance of the revised Policy, subject to your right to withdraw consent.

Article 9: Contact Information

9.1 Data Controller
For GDPR and FADP purposes, the data controller is:
Surprey
Ulmenstrasse 7, 8636 Wald-ZH, Switzerland
Email: support@surprey.com

9.2 Inquiries
Direct questions or concerns about this Policy or cookie usage to the above contact details. We aim to respond within 7 business days.

Article 10: Language and Accessibility

10.1 Official Language
This Policy is drafted in English. Translations in German, French, or Italian are available upon request to comply with Swiss multilingual requirements.

10.2 Accessibility
This Policy is accessible at https://schweiztrendshop.ch/cookie-policy or https://surprey.com/cookie-policy and is referenced in our Privacy Policy and Terms and Conditions.